top of page

Every hoodie is crafted with purpose—only when you place your order. This is part of Roe's Just-In-Time (JIT) production system, designed to ensure efficiency, sustainability, and quality in every piece we create.

Unlike traditional brands that produce large amounts of inventory upfront, his JIT system allows him to source your hoodie within 1-3 business days, apply the design with care, and ship it directly to you. This approach keeps the process lean and intentional, eliminating wasted materials and unnecessary storage.

By not holding massive inventory, Roe's reduce overhead costs and keep his focus where it matters most—creating premium, made-to-order pieces just for you. Every order is part of a smooth flow that supports cash flow, sustainability, and quality control.

This system allows him to grow organically while making sure that when you receive your hoodie, you know it was crafted specifically for you.

Made to order. Made with purpose.

A Purpose-Driven Production

Go behind the scenes of Awakening W A’s first hard drop of the Manifest Full-Zip Black Hoodie.

Every step of this process is intentional—from sourcing premium blanks to applying each design with precision. The Manifest Hoodie isn’t mass-produced—it’s created with purpose, designed to reflect vision, resilience, and the fire within.

Watch the craft. Feel the meaning. See how every detail is made to Inspire.

The Making of The "Manifest" Hoodie

bottom of page